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9月5日 Energizer PerformancePoint case study now availableEnergizer
Energizer Taps Into the Power of Microsoft Business Intelligence with Microsoft Office PerformancePoint Server 2007
Posted: 09/05/2007
The path to performance management Business planning and forecasting are critical business activities at Energizer Holdings, Inc., one of the world’s largest manufacturers of dry
cell batteries and flashlights, and the second largest manufacturer of wet shave products under the Schick and Wilkinson Sword brands. Energizer’s annual business forecasts set the direction for the company’s activities in the year ahead – from inventory and
product promotion to customer relations and retailer sales contracts.
“At the end of the day, business planning and forecasting is all about delivering shareholder value,” says Energizer’s CIO Randy Benz, who works
out of the company’s headquarters in St. Louis, Missouri. “And you achieve this by improving profitability.”
For Energizer, the ultimate goal is to get the right product through the correct channel with the right promotional mix to meet the needs of the
individual buyer. But these factors constantly evolve as consumer behaviors change and competitive and channel bargaining power shifts occur. Thus, the planning process needed to be dynamic enough to adapt to these factors.
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